User Connect Consultancy is a Global User Research practice that puts user research at the heart of your Business.
We believe that the foundation of business innovation and strategic transformation stems from user-centric approach. Our insightful, bold and honest research practice enables creation of meaningful strategies, products, services and user experiences.
Welcome to IGNITE by UCC
At UCC, we hold a steadfast belief that transformative change stems from continuous learning, innovative thinking, and meaningful connections. This philosophy shapes everything we do, from our research approach to the partnerships we foster.
Recognizing a significant gap in India’s user research ecosystem—a platform to connect, learn, and exchange industry knowledge, insights, and best practices—we decided to take action.
This led to the conception of IGNITE, India’s first User Research Conference.
IGNITE by UCC is more than an event; it’s a movement designed to propel the practice of user research forward while fostering genuine connections.
By bringing together thought leaders, innovators, expert practitioners, business leaders and curious minds, IGNITE aims to cultivate a vibrant space where learning, networking, and growth converge.
- The need to IGNITE the spark
The current application and value of User Research often remain limited to fixing poorly designed and developed solutions (mostly limited to digital interfaces). Even today, it is typically brought into the process much later, after significant development and investment have already been made.
The lack of impact from user research is frequently attributed to a lack of awareness of what it entails, how it benefits various stakeholders and departments, and its potential to drive meaningful, desirable, and profitable business outcomes. At its core, User Research empowers people to understand context deeply, make informed decisions, and take confident, well-founded actions.
Whether it’s a business head, start-up founder, designer, marketing lead, or sales leader, research should deliver actionable insights that enable business success—not just fix features. Done well, research is domain- and phase-agnostic, providing decision-makers with the clarity to move in the right direction while eliminating guesswork.
The core motivation behind conceptualising IGNITE User Research Conference has been to demonstrate that user research can not only influence tactical product decisions but also holds the power to drive strategic initiatives that fuel business success—across organisations of all sizes, sectors, and geographies.
