User research is the process of understanding users’ behaviours, needs, and motivations and it’s crucial for creating businesses, products and services that truly meet user demands, improve overall experiences and are successful. By mastering user research, you can significantly enhance your ability to deeply understand your audience and minimize the risk of failure. This “Introduction to User Research,” will provide the essential knowledge and practical skills needed to leverage user research effectively. You will learn how to plan, conduct, and execute research and synthesise meaningful insights from the data collected. The workshop will feature an introduction to key concepts, methods, and tools, case studies showcasing how user research drives product success, interactive discussions and group activities for experiential learning. It is perfect for startup founders seeking to build solutions users truly need, managers aiming to sharpen their user insight skills or students exploring user-centric methodologies. This workshop will supercharge your understanding of user research. More
