Personas and Journey Maps are tools used to visualize user behaviours and experiences. These skills are crucial for creating user-centered designs and improving product or service interactions. The ‘Mapping Personas and Journeys’ Workshop empowers participants to visualise the holistic customer experience through detailed personas, experience maps, and customer journey maps. Attendees will gain actionable insights through interactive theoretical sessions, hands-on activities, and discussions. By the workshop’s end, participants will have both a strong understanding and the practical skills for mapping experiences. If you are a founder wanting to align your team or pitch to investors with compelling user stories, a student wanting to add depth to your projects or a Product Manager wanting to prioritize features that truly resonate with users, these skills will give you the tools and confidence to take user-centric decisions. More
